adicolor greater china launch
The most iconic apparel line needs no introduction. And like every icon, has the confidence to poke fun at itself. adicolor transcends cultures and eras to redefine itself in always new contexts. Always taking color seriously, and taking itself less seriously.
TO PUT ‘PLAYFULLY ICONIC’ TO LIFE, we featured the most iconic, MOST FOLLOWED celebrities in greater china THEN juxtaposed them TOGETHER WITH THE MOST ICONIC DAY-TO-DAY THINGS.
WE WORKED WITH Angelababy, Luhan, Eason Chan, Jackson Wang, Yang Mi, Kiko Mizuhara, and Fan Bingbing, PRODUCED BY HYPEBEAST AND SHOT BY CHINA’S MOST SOUGHT AFTER FASHION PHOTOGRAPHER, CHEN MAN.
