a vitaL-perfect relaunch

on November 11, aka ‘singles’ day’ - globally known as ‘china’s black Friday’, shiseido relaunched its vital-perfection cream, known for its skin age-reversing capabilities.

TO SIMPLY YET ELEGANTLY EMPHASIZE THE PRODUCT’S BENEFITS, IT WAS LIKENED TO A FOLDED, WRINKLED PAPER GOING IN REVERSE TO A SMOOTH STATE.