WHAT IF SOUND CAN CHANGE THE WAY WE EXPERIENCE TASTE?

we did a music-led, multi-sensory experiment that enhances flavor perception through carefully curated soundtracks. Rooted in the science of Sonic Seasoning, Pepsi Soundbites explores how different frequencies amplify flavors.

by pairing pepsi zero sugar lime with a curated audio experience, we turned an ordinary meal into an elevated, sensory one.