Together with AMV BBDO, we created the world's largest Lucky Cat, a 10-metre-tall installation that took over the heart of Bangkok.

Inspired by the belief that lucky cats bring good fortune, WE focused on a simple truth: cats fed with Whiskas are lucky cats because they receive 100% complete and balanced nutrition.

It went across TikTok, influencer partnerships, product sampling, and an army of mini Lucky Cats, turning a nutrition message into something people could see, share, and experience.