WELCOME TO THE GRID

DEERUPT, A SNEAKER that honors the simplest yet the most complex of all design's building blocks - The Grid.

Within it, you can contain anything, and with it, you can change everything. When you play with what's possible, you define what is.

THE SNEAKERS WERE LAUNCHED THROUGH MUSIC STARS LUHAN, JACKSON WANG, AND MODEL ADRIANNE HO.

TO AMPLIFY THE EXPERIENCE, WE’VE PUT UP AN AUGMENTED REALITY INTERACTIVE INSTALLATION AT THE SHANGHAI FLAGSHIP STORE WHERE USERS CAN EXPERIENCE CREATING IN ‘THE GRID’.