REDISCOVERING A FORGOTTEN ANCIENT ART ON 11.11

Origata is the 600 year old traditional Japanese art of wrapping gifts with handmade paper without the use of scissors, tape, or glue.

FOR ‘SINGLES’ DAY’ on November 11 aka ‘China’s Black Friday,’ Shiseido createD a limited edition package for ultimune, INSPIRED BY ORIGATA.

it was exclusively sold on t-mall, the chinese equivalent of amazon.

the launch introduceD the beauty of Japanese gifting customs and delivered the best wishes from Japan to China, as Shiseido is A known heritage brand.