THE MEME-POWERED TOURISM CAMPAIGN
The Philippines has so much to offer. Great islands, fantastic beaches, Awesome people.
But we didn't have any budget for a GLOBAL tourism campaign.
NOTHING
•
NADA
•
ZERO
•
ZILCH
•
NOTHING • NADA • ZERO • ZILCH •
Instead, we relied on the Filipino people's massive presence on social media, wit, and pridE BY CREATING A ‘MEME-MAKER’ PLATFORM FOR THEM TO CREATE THEIR OWN DIGITAL TOURISM ADS.
The campaign achieved great success and widespread attention, and the line became a common phrase among FilipinoS all over the world.
Campaign Case Study Video