don’t adapt to air pollution

Air pollution levels remain dangerously high in many parts of the world. New data from the World Health Organization shows that 9 out of 10 people breathe air containing high levels of pollutants. this results to a death toll of 7 million per year.

CLEAN AIR ASIA WANTED TO DO ITS PART AND RAISE AWARENESS, BUT PEOPLE ARE ALREADY APATHETIC TO THESE MESSAGES.

AND SO, WE FOUND A NEW ANGLE TO TELL A STORY - WHAT IF THE HUMAN BODY ADAPTED TO AIR POLLUTION?

THE STORY IS ABOUT A WORLD-RENOWNED ‘NOSE HAIR ARTISTE’ AND HOW SHE APPROACHES HER CRAFT. IT’S SET IN A GRIM FUTURE WHERE HUMANS HAVE ADAPTED TO A HIGHLY POLLUTED ATMOSPHERE THROUGH THEIR ABSURDLY LONG (AND ICKY) NOSEHAIRS.