the day brands had alzheimer’s disease

CHINA IS A COUNTRY OF 1.4 BILLION PEOPLE AND IS ALREADY AN ECONOMIC SUPERPOWER. HOWEVER, The country has about 10 million patients suffering from ALZHEIMER’S disease, the highest number of any country in the world. THIS IS DUE TO A GENERAL LACK OF AWARENESS AMONG ITS MASSES.

To raise awareness on 9.21, World Alzheimer's Day, well-known brands on Tmall - China’s amazon, HAD ALZHEIMER’S DISEASE. Brands were suddenly selling different types of products.

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Lenovo became a soda. Bang&Olufsen sold premium scented candles. DJI became a wine brand.

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As the customer moves to make a purchase, we reveal details about Alzheimer's disease, sharing more information about this illness and driving them to make donations.

 

Brandzheimer’s Day Case Video