THE SECRET SNEAKER DROP

Adidas Originals launched a new sneaker called Prophere, which embodies the new underground street vibe.

WE’VE WORKED WITH one of Asia's rising superstars - recordING artist Jackson Wang (FORMERLY FROM GOT7) and model Adrianne Ho.

THE SNEAKER DROP HAPPENED UNANNOUNCED, AND ONLY A SELECT FEW WERE INVITED TO AN EXCLUSIVE EVENT, IN AN UNDISCLOSED VENUE. THESE GUESTS GOT IT THROUGH A SERIES OF CRYPTIC VIDEOS WHICH LEAD TO A PLATFORM THAT RANDOMLY GAVE THEM A SECRET PASSCODE.

IT WAS WIDELY VIEWED, and SHARED ON Chinese social media/fashion platforms, mainly on WeChat which currently has 1.17 billion users.